谭政勋老师论文被SSCI期刊收录

2014-07-23 浏览次数:0 评论 0


The paper of teacher Tan Zhengxun from our Institute of Finance of Jinan University, “Spatial Advertisement Competition Based on Game Theory”, is published on Journal of Applied Mathematics(2014), which is as one of the source journals of SSCI.
The abstract of the paper is as follows: Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model. A model of advertisement under spatial duopoly is established, and corresponding effects of brand values and transportation costs are all captured. This study presents the proportion of sales revenue spending on advertisement. The condition for free-rider in advertisement investment is discussed. Under firms with the identical brand values, if firms’ advertisement points to corresponding consumers, price and advertisement investment are all reduced. Therefore, advertisement is discussed under spatial competition in this work.
Journal of Applied Mathematics is a refereed journal devoted to the publication of original research papers and review articles in all areas of applied, computational, and industrial mathematics. The most recent Impact Factor for Journal of Applied Mathematics is 0.834 according to 2012 Journal Citation Reports released by Thomson Reuters (ISI) in 2013.

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